We’re devoted to using our creative skills and design knowledge to call attention to urgent issues, namely the climate crisis and inequality. Our Impact Report evidences commitment to this purpose, contextualises how we avoid contradiction, and sets out our plan for further improvement.
Income
Creative agencies promoting solutions to ecological and social issues are responsible for the total of their work—including any contradictory commissions from industries causing crises.
We declare our entire revenue (est. 2014) categorised by sector, positioning partners to consider whether our projects represent a conflict of interest:
 | Charity and NGO | 53% |
 | Education | 23% |
 | Business | 16% |
 | Government | 8% |
Business client income
| Urban regeneration | 36% |
 | Publishing | 30% |
 | Legal | 18% |
 | Creative | 8% |
 | Trade union | 4% |
 | Financial | 1% |
| Food | 1% |
| Health | 1% |
| Retail | 1% |
Controversial sector income
| Politics | 8% |
| Alcohol | 0% | |
| Arms | 0% | |
| Gambling | 0% | |
| Pornography | 0% | |
| Religion | 0% | |
| Tobacco | 0% |
List of controversial sectors defined by third-party ethical investment criteria.
The political funds we’ve received came from the Greens/European Free Alliance and the Department for Environment, Food and Rural Affairs.
Climate conflict sector income
| Aluminium, iron, and steel | 0% | |
| Aviation | 0% | |
| Concrete and cement | 0% | |
| Chemicals and petrochemicals | 0% | |
| Meat and dairy | 0% | |
| Plastics | 0% | |
| Private cars | 0% | |
| Pulp, paper, and timber | 0% | |
| Shipping and trucking | 0% |
Carbon emissions
We’re working on a plan to cut our carbon footprint to zero. The first step involves calculating our scope 1, 2, and 3 emissions:
- Direct from sources we control, for example, fuel combustion in boilers.
- Indirect from purchased electricity, steam, heat, and cooling.
- All other emissions from goods we make, their distribution and disposal, software services, and more.
Scopes 1 and 2 will be low because we typically work in spaces powered by renewable energy. Quantifying scope 3 represents a substantial challenge.
Our long-term aim is to achieve net zero through reduction and responsible offsetting.
